The Consumer Electronics Show (CES) 2024 is set to commence in Las Vegas from January 7th to 10th, following the anticipated announcement from NVIDIA regarding the launch of its flagship RTX 50 series graphics cardsWith the introduction of the RTX 5090, the competition in the PC product realm has entered a new phase.

NVIDIA proudly claims the RTX 5090 will be the fastest graphics card on the market, featuring a staggering 92 billion transistors and 4000 AI TOPS, which marks a significant leap forward in processing power — achieving speeds that are double those of its predecessor, the RTX 4090.

According to performance metrics shared by NVIDIA, the RTX 5090 shows a rekindling of excitement among gamers, delivering performance improvements that are evident in popular titles like "Cyberpunk 2077" and "Black Myth: Wukong," effectively doubling the frame rates traditionally seen in these games

The card's standout feature, the exclusive DLSS 4 multi-frame generation technology, is a game changer, enabling users to experience full ray tracing gameplay at 4K resolutions, reaching 240 frames per second.

With over 75 games and applications scheduled to support DLSS multi-frame generation at the launch, NVIDIA's foray into the AI applications space is equally noteworthyAt the release event, Jensen Huang, NVIDIA's founder and CEO, expressed a keen interest in how next-generation graphics cards could empower AI applications on the PC sideHe showcased an AI Agent capable of assisting in various tasks including search assistance, factory operations, workforce management, and financial analysisHuang emphasized that in the future, these AI Agents would serve as digital colleagues working alongside employees.

On the consumer technology front, NVIDIA has undertaken the initiative to cater to personal computer users seeking desktop-level AI solutions

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Huang unveiled a project dubbed "Project Digits," which features the NVIDIA super chip GB10. This compact desktop device, roughly the size of Apple's Mac Mini, is designed to sit unobtrusively on a desk and can handle AI models containing 200 billion parameters while operating on standard power supply.

"AI is built in the cloud, but we aim to bring it to everywhere," Huang said during his keynote address"If we can transform Windows PCs into world-class AI PCs, that would be an incredible achievement." The release of laptops equipped with RTX 50 series GPUs is anticipated as early as March, promising to spark a new wave of upgrades among PC enthusiasts.

Moreover, at CES 2024, major players such as Lenovo, ASUS, and HP, alongside emerging brands like Mechanical Revolution, are prepared to unveil their next-generation flagship PCs using NVIDIA graphicsCompetition will not only focus on the form factor and energy efficiency of these products but will also extend to local AI functionalities.

Lenovo has teased an innovative "rollable screen" AIPC product that will wow visitors

In addition, the company plans to reveal a groundbreaking product set to enhance immersive display experiences through the integration of cutting-edge technologies in screen displays, hardware construction, and user experienceThe emergence of borderless screen designs is also anticipated.

As of Q3 2024, Lenovo has launched nearly 30 models under its "AI Metaverse Edition," actively engaging users with over 1500 AI applications integrated into its intelligent service ecosystem named "Tianxi." Features like personal document master and AI device optimization are popular, with active user engagement statistics indicating that 30% of consumers utilize its personal AI assistant, "Xiaotian," weekly.

HP is set to reveal its flagship gaming laptop, the Omen Max 16, featuring Intel's Core Ultra 9 275 HX processor and the NVIDIA GeForce RTX 5080 GPU, alongside impressive configurations of 32 GB DDR5-5600 RAM and a 1 TB NVMe SSD.

At CES, ASUS will introduce new iterations of its ROG series, including the ROG 2025 Phantom 16, which boasts an Intel Arrow Lake-H processor paired with the RTX 5090 mobile GPU, along with potential configurations of up to 64GB LPDDR5X RAM and 2TB NVMe storage.

The interest in high-performance mini PCs is notably shared by several manufacturers this year, including NVIDIA's "Project Digits." Lenovo's announcement of its "Z2 Mini G1a" workstation powered by the AMD Ryzen AI MAX PRO 300 Strix Halo processor has also garnered attention

Additionally, ASUS teased its upcoming 2025 ROG NUC mini gaming PC, set to be powered by an Intel Ultra 9 processor featuring a turbo fan cooling system.

For the first time at CES, Mechanical Revolution from Softstone will showcase its latest high-performance mobile solutionsThis includes their inaugural "Ultra" series laptop, designed with innovative "Iceberg Cooling Architecture 2025." This laptop promises efficient cooling even while releasing up to 320W of performance, all while keeping noise levels below 40dBThe model range will also feature OLED and Mini-LED variants.

Representatives from Mechanical Revolution expressed their commitment to making a strong impact at CES, showcasing over 20 high-performance mobile solutionsThey aim to foster deep communication and collaboration with upstream suppliers and international brands, exploring new technologies and future market trends

As a partner to tech giants Intel and AMD, the new products will leverage their cutting-edge technologies to enhance gaming and professional creative experiencesMechanical Revolution is also looking to expand its reach into international markets, tailoring products and services to meet local consumer preferences.

As the emphasis on local edge AI solutions accelerates, the demand for these technologies is expected to surge across the entire industry chainIndustry analysts predict that AI and AI Agents will continue to shine at CES, reflecting their deep integration across various sectorsThe focus is shifting from conceptual technologies to tangible, market-ready solutionsFurthermore, developments in chips and computing capabilities remain front and center, with high-performance GPUs and dedicated AI accelerators being pivotal topics of interest.

The PC market appears to be on a gradual rebound, with AIPC categories gaining momentum as chip manufacturers roll out multiple NPU-equipped processors

Projections suggest that AIPC devices could account for approximately 20% of total PC shipments in 2024.

The innovation driven by PC manufacturers will stimulate overall demand across the industry chain as wellThe rise of AI PC technology and related intelligent devices is set to drive a spike in demand for specialized processing chips, capable of delivering real-time capabilities, especially in voice recognition, image interpretation, and environmental sensingConsequently, there is an expectation for customized AI systems-on-chip that optimize power consumption while maintaining high efficiency in reasoning and context recognitionAdditionally, high-bandwidth chips like HBM, LPDDR6, and UCIe are projected to witness increased demand, fueling innovation in chip design and low-power technologies with broader applications in the market.

In conclusion, the CES 2024 is poised to showcase a vibrant landscape of technological innovation, particularly in the AI domain, as companies aim to realize the potential of AI solutions on desktop and mobility devices alike